Broadview Behaviour
BROADVIEW BEHAVIOUR helps organisations and government agencies at all levels apply behavioural science to tackle complex societal challenges. Because behaviour never happens in a vacuum, applying behavioural science means taking a broad view and keeping sight of the bigger picture. It also means looking beyond the immediate target group to the context in which behaviour takes shape: the dynamics within organisations and across partnerships, and the wider conditions that influence what people do.
➜ more on BroadviewSCIENCE IS A MEANS TO AN END, never an end in itself. It helps us make sense of what is going on, test our assumptions, and work out what we still need to know, or whether we already have enough to go on. This approach allows us to be rigorous about what the question requires, without assuming every uncertainty has to be resolved before we can move forward.
➜ Services & ApproachBEHAVIOUR IS RARELY just a matter of what people think, know and want. People see things that aren’t there, follow others while believing they are charting their own course, and sometimes know perfectly well what makes sense without acting on it. Rather than fighting these quirks, it is often far more interesting, and useful, to understand where they come from, how they work, and what we can do with that knowledge. Those are the kinds of things I write about: from everyday observations and the peculiarities of the human mind to research and complex policy questions.
RATHER THAN FIGHTING human quirks, it is often far more interesting, and useful, to understand where they come from, how they work, and what we can do with that knowledge. Those are the kinds of things I write about: from everyday observations and the peculiarities of the human mind to research and complex policy questions.
➜ Publications & WritingWhere to next?
Whether you want to know what Broadview can do for you, are interested in working together, want to read more, or simply have a question, this is the place to start.
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➜ CollaborationLooking for inspiration?
Read, watch or listen. From everyday observations to research and analysis.
➜ Publications